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    <loc>https://www.jocelynschneider.com/portfolio</loc>
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    <lastmod>2024-12-03</lastmod>
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      <image:title>Design</image:title>
      <image:caption>Front cover of The Red Thread detailing tool</image:caption>
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      <image:title>Design</image:title>
      <image:caption>E-mail banners created for DoSomething.org's Peanut Butter Jam Slam cause campaign.</image:caption>
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      <image:title>Design</image:title>
      <image:caption>Moodboard developed to help guide the visual approach for the re-branding exercise.</image:caption>
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      <image:title>Design</image:title>
      <image:caption>Two hero images customized for Jet Tech’s creative campaign.</image:caption>
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      <image:title>Design</image:title>
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  <url>
    <loc>https://www.jocelynschneider.com/work-avenue</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/1767296568758-NHBJCN1QYPFMS5QRSZFI/StarbucksOneCup_Thumbnail.png</image:loc>
      <image:title>Work - Nestlé Perfect Cup (Pitch)</image:title>
      <image:caption>Position Walmart as the go-to destination for premium coffee experiences: offering Starbucks quality, variety, and value, so every cup feels special without the specialty price.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/1767297114776-96MTBG2QYP8ZTSI5AQQ5/WinterWins_Thumbnail.png</image:loc>
      <image:title>Work - Nestlé Winter Wins (Pitch)</image:title>
      <image:caption>Build a seasonal platform encouraging cross-category exploration and conversion through shared winter rituals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/1767297304768-CO0734532SSH15ZXMIFT/Athleta_Thumbnail.png</image:loc>
      <image:title>Work - Athleta × Pinterest (Strategic Partnership)</image:title>
      <image:caption>Exploring a partnership rooted in inspiration, movement, and self-expression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/1767297326622-R31YWAFF9HDHMTD2NTSR/LeftDoughVers_Thumbnail.png</image:loc>
      <image:title>Work - Pillsbury Holiday Left-Dough-vers (Pitch)</image:title>
      <image:caption>Reframing holiday leftovers as a creative opportunity, not an afterthought.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/1565028742018-G7DGKAF7AYV1MDR60MX0/walmart-welcomeactivities-2019-260.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456783943006-7TCJ0ZZ2NS58BMQHHRKC/83.jpg</image:loc>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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  </url>
  <url>
    <loc>https://www.jocelynschneider.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2026-01-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/f8f76112-bd2f-4d88-8dc7-174d62bc2c70/IMG_6587.jpg</image:loc>
      <image:title>Home - COLLABORATIVE CREATIVE DEFENDER OF “THE BIG IDEA” HUMANITARIAN STRATEGIST</image:title>
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  </url>
  <url>
    <loc>https://www.jocelynschneider.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-22</lastmod>
    <image:image>
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      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://www.jocelynschneider.com/nestle-perfect-cup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/3f3149fa-bae1-418e-82b3-20602de0789a/OneCup_CBEexperience.png</image:loc>
      <image:title>Nestle Perfect Cup (Pitch)</image:title>
      <image:caption>A sensory, interactive experience that helps you craft a Starbucks cup that feels authentically yours . Simple choices guide you to the flavor, foam, and format that match your mood in the moment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/1c4c524f-9d33-4a6d-acb7-0037d52b299d/Screenshot+2026-01-01+at+3.58.06%E2%80%AFPM.png</image:loc>
      <image:title>Nestle Perfect Cup (Pitch)</image:title>
      <image:caption>A shoppable Flavor Forecast: Stay ahead of the blend. Each week, Starbucks and Walmart serve up a new flavor trend to match the mood of the season. Shop the forecast before it changes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jocelynschneider.com/winter-wins</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/2c1de3d0-d839-41c4-a043-95faf8777ea8/Q1WinterWins_CBE.png</image:loc>
      <image:title>Winter Wins (pitch)</image:title>
      <image:caption>Five unique medals are hidden across different categories on the shoppable image grid. Users tap on the image to flip the image and reveal a medal. As more medals are collected, shoppers unlock badges that celebrate their progress and achievements.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Winter Wins (pitch)</image:title>
      <image:caption>Each medal unlocks a spotlight moment with curated products, tips, and content tied to its category.</image:caption>
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  </url>
  <url>
    <loc>https://www.jocelynschneider.com/pillsbury-leftdoughvers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/f44cf6dd-7900-446d-8b1d-67fbdfa5d9df/Pillsbury_CBEexperience.png</image:loc>
      <image:title>Pillsbury Left-Dough-Vers (pitch)</image:title>
      <image:caption>With this image-powered digital experience, simply snap a photo of your dinner plate and let Doughboy work his magic. Download your custom recipe and shop for Pillsbury in just a few taps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/2c65d7af-22e2-410a-92d4-d1609c822756/Pillsbury_CBEexperience2.png</image:loc>
      <image:title>Pillsbury Left-Dough-Vers (pitch)</image:title>
      <image:caption>Meet the Dough-It-Yourself machine: a magical, interactive digital kitchen. Create one-of-a-kind holiday recipes by selecting and customizing ingredients. Turn everyday ingredients into something spectacular.</image:caption>
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  <url>
    <loc>https://www.jocelynschneider.com/pinterestxathleta</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/0d5c90b2-a1c1-4c70-bab8-c3553e1d6729/Screen+Recording+2026-01-01+at+5.22.28+PM.gif</image:loc>
      <image:title>Pinterest x Athleta</image:title>
      <image:caption>I developed a first-of-its-kind “bridged pin”. This innovate use of the video pins opens the possibility of telling a larger movement story - showing true motion across our user’s board.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cb8bd482e94531b74f04/67f839de-7ab0-4e8c-a90b-879e7b381e73/Pin1.png</image:loc>
      <image:title>Pinterest x Athleta</image:title>
      <image:caption>The multi-panel approach of a Showcase Pin is where we can show off different features of a singular product while offering links directly to their product page so users can click to purchase.</image:caption>
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